Unsubscribe.com grows to certifications! Fwd: Unsubscribe.com Owes You
Impressive. They are refunding their customers and pivoting to offer certifications, similar to Web of Trust model of trust seals (think of certifications as trust seals for email). And with the service being 100% free for end users, you get more users (providing a useful service) and eventually more people have to buy-in to getting certified if they want to have email marketing going.
Good strategy, and I wish team unsubscribe.com well :-)
Begin forwarded message:
Date: 6 August 2011 06:45:12 GMT+08:00To: byte@bytebot.netSubject: Unsubscribe.com Owes You
Dear Colin,
Thank you for being one of our paying customers, your trust and support helped propel us to where we are today. With that being said, I'm excited to tell you that beginning yesterday, August 4th, 2011, we have made our full suite of products (Email Unsubscribe and Social Monitor) completely free, which means we owe you the pro-rated amount of $2.24 and have discontinued any further billing. Please fill out this quick form on your Account Settings page so that we can send you a refund check. We would like to simply refund your card, however that is not something we can do with our current payment processor so we will instead have to send you a physical check, sorry. Thank you again and we look forward to keeping your inbox clean and your social networks secured. Team Unsubscribe
P.S. If you'd like to know more about why we went free, here you go...
We never wanted to charge for the Unsubscribe consumer service. When we started Unsubscribe.com our cost to handle each customer's request was considerably high. The only way we could maintain the product was by charging for it- until now. By focusing on technology and building a kick ass team, we've managed to significantly lower costs and the result is that starting yesterday, August 4th, 2011, we made the product 100% free to consumers.
So now you're thinking, "Are these guys free so they can sell my data?" The answer is NO- we do not sell any personal data that we capture through our service. Our mission has been, and always will be, to protect you from companies that are using your data. "OK, so are you volunteers?" No, we are not. Through testing we have come up with alternative ways of making money, one example that you can see is our certification business. If you have any questions please contact us at support@unsubscribe.com. In addition, if you have any worries about the details of what we do please check out our privacy policy.
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