Backed by Experts
Taken from VaultPress, Automattic's new thingamajig - http://vaultpress.com/
At an estimated $15-$20/month, it certainly keeps the price point low, that competition may not even arise. But doesn't the "Backed by WordPress Experts" give you confidence? It'll be sure hard for anyone else to come by and say they can do a better job ;)Go on, take a look at their signup page. Nifty UI.